healow Open Access, a simple digital front door for care

Results

  • Online appointments tripled: From about 250 to 750–800 per month after adopting healow Open Access
  • Online booking share: 20–25% of total visits now booked online through patient self-scheduling
  • Schedules go live fast: New schedules publish within minutes of entry
  • Shorter hold times: Call center wait times dropped significantly
  • Measurable growth: Clear uptick in online scheduling volume and completed appointments
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“Our online appointments climbed from about 250 to 750–800 per month, and 20–25% of total visits are now booked online. Setup takes about 15 minutes per provider, and schedules go live in minutes — hold times are down and calls are answered faster.”
– Graham M. Fox, CEO/CFO, GI Specialists of Georgia

Problem

The team at GI Specialists of Georgia faced long hold times and slower call responses, which left patients waiting and agents rushed. Their previous systems were effective but harder to integrate, not as user friendly, and less customizable. Patients had limited access to online scheduling outside business hours, so a small share of appointments were booked online. The call center spent too much time on routine scheduling instead of helping patients get answers.

Solution

With healow® Open Access®, setup became simple — about 15 minutes per provider and location — and schedules went live within minutes. Patients could self-schedule anytime on their terms through a more user friendly, customizable platform. Hold times came down, calls were answered faster, and agents had time to resolve questions on the first call. Online appointments climbed from about 250 to 750–800 per month, and 20–25% of total visits are now booked online, with stronger completion rates.

About Practice:

GI Specialists of Georgia is an independent single-specialty gastroenterology practice based in Marietta, Georgia, and serving Northwest Metro Atlanta. Their physicians are committed to delivering comprehensive, compassionate, convenient, and cost-effective digestive health care. They provide services like colon screening, general GI services, inflammatory bowel disease, colon polyps treatment, and hepatology. As a physician-led community practice, GI Specialists of Georgia offers personalized attention, timely access, and coordinated care close to home.