How healow Payment Services Transforms Collections


Using healow Payment Services, Innova Primary Care in 2021:

  • Received nearly 7% of all payments within 24 hours
  • Collected payments from 66% of initial statements, reducing subsequent billings
  • Saw a 54% increase from 2019 in the amount collected per statement

“In our case, as an independent, relatively small primary care group, we need these tools. We can’t go out and create our own software.”
David Uptagrafft, Chief Financial Officer and Director of Healthcare Experience


Innova Primary Care, a small, independent clinic in Huntsville, Alabama, needed a way to collect payments more easily, with three goals: Reduce burdens on front-office staff, focus on providing quality healthcare, and better control costs.


Innova implemented healow Payment Services, an online billing solution that gives patients a secure, convenient way to pay their bills and helps practices reduce the time and costs involved in printing, mailing, and manually posting payments.

About the Practice

  • Innova Primary Care
  • Family and Primary Care
  • 10 providers, one location in Huntsville, Alabama
  • Serving 4,700 patients